Paul Atienza

A marketing strategist and community organizer driven by conviction, endurance athletics, and a sense of fun. I’ve worn many hats as a marketer in the tech industry, including market research, brand strategy, and growth operations. Outside of work, I’m an avid runner who enjoys any distance from 1 to 52.4 miles and organizes community running events.

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Strava

About Me

Get to know me as a marketer and a runner.

My journey in marketing began as a brand marketer at Snap Inc., where I launched activations to engage power users of Lens Studio, Snap’s AR developer software and planned campaigns for new Snapchat features. From there, I honed skills in digital marketing at various startups, including organic social media strategy, product marketing, and influencer marketing.

Filming Testimonials at Snap’s Annual Lens Fest

Currently, I work as a marketer and consultant at Brand Federation (2021–Present). Here, I manage various marketing activities for the consultancy, including communications, content, and website management. Additionally, I support project engagements with clients in a consulting capacity with expertise in market research, brand strategy, and digital experiences.

Brand Federation at VCU Brandcenter’s Friday Forum

Outside of work, I enjoy running any distance from one to 52.4 miles and organizing community runs to explore the city including Strava art, food tours, and cultural landmarks. I'm involved in the San Francisco running community from supporting groups like WeRunSF, Run365, and Excelsior Running Club to collaborating with brands like Movemint, New Balance, Patagonia, On, and Tracksmith.