I am a consultant and runner based in San Francisco, California.
I’m currently a Digital Experience Manager and Digital Strategy Consultant at Brand Federation.
My past lives have included working in the tech industry in various marketing roles, analyzing HR data for a hospital system, and selling residential real estate.
In my free time, I like to collect a lot of hobbies, volunteer with Run365 as a pacer, and volunteer on the research and insights committee with Asians in Advertising.
Experience
Work samples are available upon request
Projects
Some of my favorite projects I’ve worked on
- BrandFederation.com - website redesign from information architecture to development
- Wingspan Health TikTok - social growth from 0 to 10K+ following
- TeamBlind Instagram - social media optimization for app and website traffic
- Project Spectre - marketing program that evolved into GHOST, Snap’s AR Innovation Lab
- Lens Fest 2 - social strategy for annual community marketing event
- Snapchat Cameos - marketing campaign for new Snapchat product feature
- 3D Camera Mode - marketing campaign for new Snapchat product feature
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Hobbies
Some of my favorite activities outside of work
- Sub-4 Hour Marathon - ran a marathon in under four hours (3:54:44)
- Fried Chicken Ultra - ran 50K around SF to eat 10 types of fried chicken
- Migraine Tracker - built a “viral” combo Google Form+Sheet to help my wife track migraines
- Competitive Eating - ate a McDonald’s Happy Meal in under a minute
- Ad Agency Run - mapped an educational 5-mile run to ad agencies in SF
- Casual Restaurants Run - mapped a 5-mile run to all of the chain casual restaurants in SF
- Pokemon GO - caught all of the Gen 1-3 Pokemon